Eliz Gold

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OUR HISTORY

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  • Chapter 1: Humble Beginnings

    2015

    In the bustling city of Johor Bahru, Malaysia, the seeds of Eliz Precious Metals were sown in 2015. Founded by Mr. Garreth Koh and Mr. Yoden Sey, two experienced professionals in the jewellery and bullion trading industry, the company started as a small family-owned business in the heart of the city.

  • Chapter 2: Nurturing Expertise

    Drawing from decades of combined experience in the jewellery and gold manufacturing sector, Garreth and Yoden brought a deep understanding of craftsmanship and the precious metal market to Eliz Precious Metals. Their passion for quality and a commitment to customer satisfaction laid the foundation for the company's growth.

  • Chapter 3: Diversification into Bullion Trading

    2019

    As the company gained a loyal customer base, Garreth and Yoden recognized the potential in the growing demand for gold as an investment and a hedge against economic uncertainties. In a strategic move, Eliz Precious Metals diversified its offerings, becoming a prominent supplier of gold bars and scrap gold buyer within the local market.

  • Chapter 4: Building Trust and Reputation

    With a focus on transparency, authenticity, and fair pricing, Eliz Precious Metals earned a reputation for being a trusted and reliable bullion dealer. The company's commitment to delivering genuine products and exceptional service further strengthened its position in the competitive market.

  • Chapter 5: Embracing Sustainability

    Eliz Precious Metals was committed to responsible practices. Recognizing the importance of sustainability, the company proactively engaged in the sourcing of recycled and used gold ornaments. This approach not only aligned with environmental values but also contributed to the global effort towards responsible sourcing of precious metals.

  • Chapter 6: Expanding Horizons

    2020

    As Malaysia's economy flourished, Eliz Precious Metals seized the opportunity to expand its reach. The company established strategic partnerships with international refineries, facilitating the export of refined gold to global markets. This move propelled Eliz Precious Metals onto the international stage, enhancing its reputation as a reliable player in the precious metal industry.

  • Chapter 7: Innovating with Technology

    2021

    Innovation was at the core of Eliz Precious Metals' growth strategy. The company embraced technology to streamline its operations and enhance customer experiences. The introduction of an advanced online trading platform provided customers with a user-friendly interface to conveniently buy and sell gold, making bullion trading accessible to a wider audience.

  • Chapter 8: Expanding the Glitter across Malaysia

    As Eliz Precious Metals continued to shine brightly in Johor Bahru, the time was ripe to share their brilliance with more of Malaysia. In 2021, the company embarked on an ambitious expansion plan to two key cities - Kuala Lumpur and Penang. Setting Foot in Kuala Lumpur Recognizing Kuala Lumpur's status as a vibrant financial hub and a melting pot of diverse cultures, Eliz Precious Metals saw immense potential in establishing a presence in this bustling metropolis. With a carefully selected location in the heart of Kuala Lumpur, the company opened its doors to an ever-growing customer base eager to explore the world of precious metals. A Strategy expand to Penang With Penang supplying a staggering 80% of the gold jewellery in the entire country, it was evident that the city held immense potential for Eliz Precious Metals. The decision to open a branch in Penang was a strategic move to tap into this thriving market, offering a unique opportunity to connect with both the locals and the numerous visitors drawn to the island's cultural allure.

  • Chapter 9: Shaping a Radiant Future

    Now

    Eliz Precious Metals' journey is a testament to its enduring spirit. With expansion in Kuala Lumpur and Penang, the company embarks on a trail of innovation and trust. As a beacon of reliability, Eliz Precious Metals continues to redefine bullion trading. Its online platform makes gold accessible, while sustainable practices underscore its commitment to responsible sourcing. With each step forward, the company envisions a future where it explores new avenues, expands offerings, and empowers customers. The story of Eliz Precious Metals is a tapestry woven with aspirations, dedication, and trust – a narrative still unfolding, illuminating a brilliant path ahead.